Though use of the term “mimesis” dates back to the pre-Platonic era, it was Plato, and then Aristotle, who first used this term more specifically for the arts. For Plato, “mimesis” is a fundamental part of human life, as we, consciously or unconsciously, imitate that which surrounds us, “similarizing ourselves to another”, “speaking in another’s voice”, or “acting as another does”.

 

In referring to the performing arts, especially poetry, music, and drama, Aristotle believes that “mimesis” forms the foundation of any performance, opining that performers do not imitate reality but rather bring reality into existence through “mimesis”. For Aristotle, that which an artist creates, if plausible yet untrue, outweighs what is real but hard to believe.

 

Artists don’t perform reality, they merely consult with it. It is then, through “mimesis”, that true creation occurs.

 

Who we are

Mimesis provides a wide range of media services which include content production as well as advertising and brand management. Benefiting from a team of renowned experts, we are active in the production of motion pictures, television programs, and video content, in addition to any and all activities related to the post-production process.

What is more, Mimesis delivers a full array of services related to advertising, marketing, and brand management. Besides a strong focus on developing public relations, we work to create and provide content of the highest quality for advertising in various media outlets, including but not limited to newspapers, radio, television, and the internet.

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